I saw this in a magazine (which magazine, I have now forgotten) that I read a couple weeks ago. While you’re out shopping, you may want to be
aware that colors can affect how you spend your money. And those colors are
placed there on purpose to make you spend your money like the “ad wizards” want
you to. Here’s some helpful hints:
Black: Makes everything seem more posh.
Blue: One of the most favored colors. Customers
are 15% more likely to return to stores with blue color schemes. Makes people
feel secure.
Burgundy: Reminds customers of the rich and
refined. So that must be why so much of my house is decorated in burgundy. If I
can’t be rich and refined, I might as well fool myself.
Orange: Associated with affordability.
Pink: Has calming effects.
Red: Too much like a stop sign. Stores should
avoid using.
Green: Eco minded, even if what the customer
is buying is not eco friendly.
Violet: Think of royalty.
White: Simplicity and purity, modernity and
honesty.
Yellow: Fast food favorite, supposedly
increases appetites.
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